A Non-Technical Introduction to Structured Content for Technical Businesses

How to greatly increase the efficiency of your marketing campaigns

Hywel Curtis
Better Marketing
Published in
11 min readOct 9, 2018

--

Photo by Kevin Ku on Unsplash

Selling complicated products online is never an easy task. Although prospects usually have a certain level of familiarity with what is on offer (or they probably wouldn’t be at your site in the first place) purchasing something…

--

--

A content strategist and communications consultant helping people communicate value across the innovation chain.