How to Consistently Generate Compelling B2B Marketing Content

Three techniques for coming up with new content marketing concepts laser-targeted at your specific audience

Hywel Curtis
Better Marketing
Published in
9 min readMar 20, 2020

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Photo by Diggity Marketing on Unsplash

B2B content marketers are increasingly being challenged to create ever more new and high-quality content.

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A content strategist and communications consultant helping people communicate value across the innovation chain.