Iteration vs Innovation: Being Honest About What You Do

Not every business claims it is going to change the world. Even fewer actually do.

Hywel Curtis
The Startup
Published in
9 min readMar 6, 2020

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Photo by Josh Boot on Unsplash

How many companies and organizations have you seen that claim to be innovative or disruptive?

How many products have been launched that were supposedly going to revolutionize a field or even change the world?

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Hywel Curtis
The Startup

A content strategist and communications consultant helping people communicate value across the innovation chain.